Sunday, November 21, 2010

Public Service Announcement

Dear DC-area aspiring bakers:

PUT THE FROSTING KNIFE DOWN. Put your hands in the air where I can see them and back slowly away from the cupcake pans. NO. MORE. CUPCAKES.

We have achieved market saturation. Hello Cupcake, Red Velvet, Georgetown Cupcakes, Baked and Wired, CakeLove, Frosting, and now several Crumbs franchises have the city covered. Sprinkles is coming in January. And if none of those are close enough to you, Curbside Cupcakes will bring some to your house.

The line outside Georgetown Cupcakes is not an indicator of untapped demand. At this point people go there because it's famous, not because it's good, or even because it's cupcakes. They are good cupcakes but certainly not good enough to stand in line in the cold for half an hour.

DC has big cupcakes, small cupcakes, filled cupcakes, plain cupcakes, fancy cupcakes. Chocolate cupcakes, vanilla cupcakes, s'mores cupcakes, salted caramel cupcakes, cherry cupcakes, chai cupcakes. Free-trade organic gluten-free vegan cupcakes. Any niche cupcake market you think you could fill, trust me, it's filled.

But far be it from me to squash your bakery dreams. Would it interest you to know that I have to walk a mile to Whole Foods every time I want some decent bread? Yes, that's right, bread. I could also use a reliable source of sandwich rolls and I wouldn't say no to the occasional éclair. There's unused retail space right across the street from my apartment. When you all come down off your cream cheese frosting-fueled sugar high, think about it.

Love and kisses,


  1. well, there's your niche! since you're leaving *sob*, get Beth set up with a little neighborhood bakery.

  2. Hells no. I decided a long time ago that professional food service is much more trouble than it's worth. The hours are long, you're working when everyone else is off, profit margins are low, bankruptcy rates are high, it's tremendously labor-intensive, and it would get really dull to make the same things day after day after day. I'll stick with working for The Man and cooking what I want, when I want, in my free time.

  3. I love this post. Carefully constructed economic analysis...
    And I am over G'town cupcake.
    I need more salads, less cupcakes.

  4. "Carefully constructed economic analysis..."

    See, this is the type of blog post that's going to make my career! ;-)